Yes, it is Not So Wordy Wednesday and those are indeed words, lots of words, you see as you scroll down this page. But they’re not my words… I’ll keep my words to a minimum as usual on Wednesdays and let Mary Kassian take the floor. What she has to say in this post (copied with permission) is profound and well in keeping with the purpose of this blog.
But before I give Mary the floor, I do want to remind you that it’s not too late to get in on my 100th blog post give-away that started on Tuesday and ends next Monday, April 12th. So click here to see yesterday’s post and enter quickly!
And don’t forget! Comments on today’s post will be entered into the 100th Post give-away contest too. So up your chances by commenting here on Mary’s post. I’ve also provided a link to her blog site so you can communicate with her if you’d like. It’s one of my favorites!
Now, without further ado….or words….I present to you:
by Mary Kassian
Dockers has mounted a new global advertising campaign to re-kindle interest in khakis. During the Superbowl, they unveiled their “Men Without Pants” commercial, which made a statement about modern masculinity, or lack thereof. The commercial mocked the ridiculous childish behavior of a group of “pant-less” men who marched through a field proudly proclaiming, “I wear no pants.” The announcer interrupted their antics with a notice to mankind: “Calling all Men – it’s time to Wear the Pants.”
The commercial anticipated that men would identify with the cultural de-masculinization of males depicted by the pant-less parade. The take-away was that they would be challenged to once again “Wear the Pants,” both literally and figuratively.
Like the commercial, Docker’s “Wear the Pants” magazine ad decries the feminization of males. It touts the concept that masculinity is valuable and good, that a lack of masculine men is harmful to society, and that the world needs men to step up and be true men. The advertisement contains a “MAN-ifesto,” shaped in the silhouette of a man (see picture), that says:
Once upon a time, men wore the pants, and wore them well. Women rarely had to open doors and little old ladies never crossed the street alone. Men took charge because that’s what they did. But somewhere along the way, the world decided it no longer needed men. Disco by disco, latte by foamy non-fat latte, men were stripped of their Khakis and left stranded on the road between boyhood and androgyny. But today, there are questions our genderless society has no answers for. The world sits idly by as cities crumble, children misbehave and those little old ladies remain on one side of the street. For the first time since bad guys, WE NEED HEROES. We need grown-ups. We need men to put down the plastic fork, step away from the salad bar and untie the world from the tracks of complacency. It’s Time to get your hands dirty. It’s time to answer the call of manhood. IT’S TIME TO WEAR THE PANTS!
The Docker’s ad campaign reveals that there’s an underlying sentiment amongst men that their masculinity has been devalued. They have been feminized – “left stranded on the road between boyhood and androgyny.” The new cultural definition of manhood does not “fit” with who they are, and they are keenly feeling the disconnect.
Men are not women. They are not genderless. They are not androgynous. They have an innate, God-given bent to initiate and be heroes. They want to untie the world from the tracks of complacency. They want to get their hands dirty. They want to answer the call of manhood. They want to be MEN… and what’s more, they want women to be women.
The ad astutely observes that “today, there are questions our genderless society has no answers for.”
Though Dockers doesn’t provide a satisfactory resolution for the gender conundrum, it does raise a profound point: There IS a strong connection between gender and and the “answer” to the world’s problems.Gender is not the answer. But it was meant to point to and reveal the answer. Manhood and womanhood were created to display the story of the Gospel and the glory of God. So when we don’t get gender right, the answer to humanity’s problem is obscured.
I agree that it ’s time for men to wear the pants. But I’m not talking about the khakis that Dockers are peddling, or some re-invented macho-male cultural stereotype. It’s time for men to wear the pants of godly manhood, and women to wear the skirt of godly womanhood, so that the gospel of Jesus Christ will be proclaimed …And so that this genderless generation, which is so broken and desperately seeking for answers, will find THE answer to the deepest question of the human heart.
AMEN…trying to get my skirt straight, now!
Yvonne @ StoneGable says
Kay, I am standing up giving this Man-ifesto and you a standing ovation! Yea and Amen! God needs us all to give Him glory in our genders and roles He has set up. Oh, I just love this post! Don't you think there would be a lot less ambivalence if we all just let men be who they are suposed to be- not PC or "enlightened", but brave and sorta wild and protectors and providers and Christ like. Such a great and thought provoking post.
Cheryl @ Moms Sharpening Moms says
Great post, Kay. Thanks for the link.
Somebody say it – AMEN! There is such beauty and freedom in bibleical manhood and womanhood! Oh that the men of this day and age would stand up and lead us… and oh, that the women would be quiet and LET them lead!
Still posting as anonymous,
Amanda Garner, NC
Beth E. says
Amen! Mary's post is so true. Thank you for sharing it with us!
Trace & Deb says
What a great article/blog. So true.
My prayer is that we women (read: me too!) will stop "taking the pants away" from our men before they get to put them on. Too often we step in when we don't like the decisions that they make and then we just make more trouble.
love, LOVE, L.O.V.E. it!!!!! Thanks for the post, thanks for the link, and thanks to God who gave me a man who knows how to "wear the pants"! I kind of want to go out and buy him a pair of Dockers now :0)
Love this post!
Another great posting on your blog, Kay! 🙂 I agree that women need to be women and men need to be men. As an Army reservist, I have always said that I would never let the Army take away my femininity. The Army tries to make women androgynous, and by the grace of God, I will never ever behave or dress or act in a way where someone would not know or question if I was a woman or a man. I hadn't thought about how being the woman God created me to be brings Him glory….a very interesting topic today! 🙂
Rebecca @ Moms Sharpening Moms says
There is a freedom and beauty in Biblical man/womanhood. God did not create the roles he did for us to make us superior/inferior to the other, but to compliment each other in ways that create strength, trust and intimacy in our most sacred relationships. Thanks!
You know, I saw a commercial a few days ago on TLC for a new show in which a mother was proudly stating that she was raising her children in a gender neutral home. What is that? It sounds like some primitive sterilization ritual, but I think that is the newest craze to hit the scene. No wonder these kids are confused. Next thing you know, we'll be telling them that they are not required to be human! I know some three year olds who can't decide which color M&M to eat first. Me thinks deciding what gender you want to be (as if that is something to be decided) is going to blow the M&M thing out of the water. Thanks for sharing, Kay.
Mary spoke at our church a couple of years ago & I got to spend some time with her (picked her up at the airport). She is so genuine & her messages are so appropriate & godly. I love her way of putting things in this article. And I just want to go out & buy some Dockers! Can hardly believe they went this far out on a limb to speak truth! Go Dockers!!
New Every Morning says
Oh! I love Mary. I did her Conversation Peace and Vertically Inclined bible studies a few years ago and then I got to meet her personally last April. She's just as delightful in person as she is in her videos.
Thank you for posting this about the men wearing the pants. Amen and amen!!!
Stephanie Page says
Awesome post today! I couldn't agree more!! 🙂
365 Days of The Roll Family says
LOL Mark would NEVER wear " the pants" lol thanks for all your worl Kay!